Alpes d’Huez shopping: where to shop in the mountains?
After a day on the slopes, a stroll through the shopping streets is the perfect way to extend the fun.
Wandering the alleys of Alpe d’Huez, pausing in front of a boutique window, smelling the scent of cheese, or picking out a bottle of wine… shopping is an integral part of the resort experience.
In this guide, discover where to find the best addresses and how to benefit from tax-free shopping.
Ready to combine the pleasure of skiing with the French art of living?
Also check out our guide to the best shopping addresses in Chamonix!
Key takeaways
- Shopping districts: Avenue des Jeux (bustling town center) and Les Bergers (modern shopping center).
- Shops: ski equipment, après-ski fashion (Fusalp, ADN…), etc.
- Wine cellars: La Bamboche, Le Comptoir de l’Alpe, Caves Marcon, etc.
- Local products & souvenirs: cheeses, chocolates, artisan delicacies, branded items.
- Tax refund: Get VAT back on your purchases of material goods (wine, clothing, local products, souvenirs, etc.) with Zapptax.
Shopping districts in Alpe d’Huez
Alpe d’Huez is divided into several distinct neighborhoods, each with its own atmosphere, services, and vibe. The shopping offer is mainly concentrated in two key areas:
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Quartier des Jeux: the lively town center. Here you’ll find most of the shops, restaurants, bars, as well as the ice rink and swimming pool. This is the beating heart of the resort.
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Quartier des Bergers: more modern, it features a shopping center with grocery stores, sports shops, and practical services.
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Vieil Alpe: the historical quarter, charming and traditional, but with fewer shops.
Fashion & equipment stores
Alpe d’Huez is not limited to ski shops: the resort is also home to elegant ready-to-wear and chic alpine fashion boutiques.
Here are some must-visit addresses:
With its streetwear and surfwear vibe, White Shop has quickly become one of the trendiest concept stores in the resort. In a relaxed atmosphere, it offers a carefully curated selection of brands such as Carhartt, Volcom, Veja and Vans. Clothing, shoes and accessories, everything you need to create an urban, laid-back look, even at high altitude.
- Concept (Go Sport Montagne)
For renting or buying ski/snowboard equipment, technical clothing, and accessories. The go-to stop for sports gear.
French chic applied to ski clothing and ready-to-wear. A reference brand for an elegant and high-performance mountain look.
Trendy fashion (Diesel, K-Way, UGG, Replay…). Part of the sales goes to the charity L’Enfant Bleu, adding a socially conscious touch to your purchases.
Linked to the famous Folie Douce, this shop sells t-shirts, hoodies, caps, and sports accessories in the resort’s colors.
- Inspiration
A creative boutique mixing fashion, accessories, and decoration. Perfect to find a unique piece or a singular gift.
Wine cellars & local products
It’s impossible to talk about shopping in Alpe d’Huez without mentioning the wine cellars and regional delicacies.
- La Bamboche – Vins Vivants
A friendly wine cellar specializing in natural wines, craft beers, and eco-friendly products, perfect for curious and adventurous palates.
A gourmet address combining a wine cellar with fine spirits, cheeses, and charcuterie—ideal for creating a custom-made local basket.
- Vins Marcon
A renowned cellar offering a wide selection of regional wines and French classics, with personalized advice for pairing with local specialties.
- La Grange au Chaudron "L'âtre Des Bourcas”
A traditional mountain shop selling cheeses, charcuterie, and local specialties—unmissable if you want to bring home a real taste of the Alps.
Get a VAT refund on your shopping with Zapptax
Good news: if you reside outside the European Union, your purchases made in France are eligible for tax-free shopping.
With the Zapptax app, the process is simple, secure, and fully digital.
Eligible goods for VAT refund:
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Only material goods are eligible (clothing, wines, souvenirs, ski equipment, handicrafts, etc.) to tax-free shopping.
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Services (hotels, restaurants, ski passes, etc.) are not eligible.
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The refund applies exclusively to new, unused goods intended for personal use.
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You must take these purchases with you outside the EU no later than the last day of the third month following the purchase date.
Steps to follow:
- Ask for an invoice made out to “Zapptax” at the time of purchase (details in the app).
- Upload your invoices into the app during your stay.
- Reach the minimum threshold:
once your trip is over and your purchases combined reach at least €100 including VAT, Zapptax generates your tax-free form. - Validate your form with French Customs before leaving the EU:
At PABLO electronic kiosks (airports, train stations, ports, border points) by scanning the barcode, or with a Customs officer. - Receive your refund via bank card, PayPal, or bank transfer.
Simple, secure, and flexible, Zapptax makes shopping in Alpe d’Huez even more rewarding.
Conclusion
Shopping in Alpe d’Huez is not just about completing your gear—it’s about taking a piece of the mountains home with you.
Between elegant boutiques, refined wine cellars, and regional specialties, Alpe d’Huez turns shopping into true moments of delight.
And with Zapptax, you leave not only with great memories but also with real savings!
FAQ
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What are the best shopping districts in Alpe d’Huez?
The main areas are Avenue des Jeux (town center, varied shops, wine cellars, souvenirs) and Les Bergers (modern shopping center).
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What souvenirs should I buy in Alpe d’Huez?
Local cheeses and charcuterie, Folie Douce-branded clothing, as well as simple items like mugs or tote bags marked “Alpe d’Huez” are among the most popular souvenirs.
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How does the VAT refund work in Alpe d’Huez?
With Zapptax, you can combine invoices from your purchases and get back up to 90% of VAT, after validating your tax-free form with Customs before leaving France.
