Where to go shopping in Annecy, France?
Visiting Annecy and planning to bring home souvenirs, gifts, local specialties or even luxury items?
Good news: as a non-European traveler, you can get a VAT refund on your purchases made in France thanks to the Zapptax app.
This guide reveals the very best shopping addresses in Annecy — fashion, gourmet products, home decor, wine shops, local boutiques, department stores… everything you need for an unforgettable shopping experience. And the best part? You can recover up to 90% of the VAT on your purchases!
You can also explore our shopping guide to Lyon, with a selection of top stores and our tax-free tips.
In a nutshell
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The best shopping areas in Annecy: the city center, the old town, and the shopping malls (Courier, Val Semnoz, Nouvelles Galeries).
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Local products & souvenirs: Savoyard cheeses, crozets pasta, artisan jams, génépi, charcuterie… We share the best shops in town to find them.
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A wide choice of wine shops: La Java des Flacons, Terre d’Origines, La Bouchonnerie and Cave de la Filaterie offer excellent local wines — perfect to bring home or offer as gifts.
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Zapptax, the VAT refund app: if you reside outside the EU, you can easily claim back up to 90% of the VAT on your purchases.
Annecy city center: shopping between charm and trends
Annecy’s city center is a paradise for shopping lovers. Rue Carnot, Rue Royale and Rue Sommeiller combine big-name brands, concept stores and charming independent boutiques. With their colorful façades and lively atmosphere, these pedestrian streets are a delight to wander through.
Our favorite shopping addresses
Located inside the Nouvelles Galeries shopping center in the heart of Annecy, this iconic department store embodies French-style shopping. You’ll find a curated selection of upscale brands in fashion, beauty, leather goods and home decor. From Sandro to The Kooples, Claudie Pierlot or Maje, it’s the perfect destination for a chic, all-in-one shopping session.
📍25 Avenue du Parmelan, 74000 Annecy
A beautiful women’s ready-to-wear boutique with refined, minimalist lines — perfect for finding a chic French-style outfit.
📍2 Rue Royale, 74000 Annecy
Practical and trendy clothing, ideal for travelers heading to the mountains. Known for its lightweight, colorful down jackets and warm, functional materials.
📍17 Rue Sommeiller, 74000 Annecy
###Old Town: local boutiques & medieval charm
Annecy’s old town is a place to wander freely, where canals and arcades meet… along with charming artisan shops.
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Les Délices de Manon LDM
This irresistibly charming boutique offers traditional sweets: old-fashioned macarons, chocolates, nougats, jams… a treat for the eyes and the taste buds.
📍10 Rue Grenette, 74000 Annecy
Shopping malls in Annecy: convenience & great finds
For those who prefer efficient, all-in-one shopping, Annecy offers several well-located malls, easily accessible by public transport.
In the heart of Annecy, this modern mall brings together more than 30 stores in fashion, beauty, home, sports and more.
📍65 Rue Carnot, 74000 Annecy
The largest shopping mall in the city, with over 60 stores, a hypermarket, restaurants and a cinema. It’s the ideal spot for a shopping outing with family or friends.
📍20 Avenue de Périaz, 74600 Annecy
Completely redesigned, these galleries offer a contemporary, bright and stylish shopping experience in the city center. You’ll find fashion, accessories, beauty and home decor in an original architectural setting.
📍 23 Boulevard du Lycée, 74000 Annecy
Gourmet shopping: local products & Savoyard specialties
Want to bring a taste of Savoie back home? In Annecy, shopping also means treating yourself to delicious local products.
Whether you’re looking for a gourmet gift or a flavorful souvenir, here are the best places to find Annecy’s typical specialties.
And good news: most of these gourmet treasures are eligible for tax-free shopping — as long as they’re properly packaged… and not eaten before your departure!
A true institution run by a MOF (Meilleur Ouvrier de France), this cheese shop offers a carefully curated selection of Savoyard cheeses: Reblochon, Abondance, Tome des Bauges…
📍47 Rue Carnot, 74000 Annecy
A fine-food shop at the gates of the old town, offering since 2002 a rigorous selection of artisanal, short-supply-chain, high-quality products.
📍 4 Rue Filaterie, 74000 Annecy
A fine grocery store and regional products shop in the old town: cheeses, artisan charcuterie, local wines and spirits, gourmet hampers.
📍 8 Rue du Pont Morens, 74000 Annecy
You’ll find authentic Savoyard products such as crozets, artisan jams, génépi or vacuum-sealed local charcuterie — perfect to slip into your suitcase or offer as gifts.
And of course, they are eligible for tax-free shopping as long as they are brought back vacuum-sealed… and you resist the temptation to eat everything before returning home!
Where to buy good wine in Annecy?
Annecy is surrounded by renowned Savoyard vineyards. If you want to bring home a great local bottle or a rare find, here are the best wine shops in town — all run by passionate experts.
Independent wine shop with a carefully curated selection of small producers and a wide range of bottles. Warm welcome and tailored advice.
📍7 Rue Président Favre, 74000 Annecy
A stylish, contemporary wine shop just steps from the center, offering an extensive choice of French and international wines, many Savoyard references, and gourmet products.
📍2 Passage Gruffaz, 74000 Annecy
A welcoming wine shop in the old town, specializing in local wines, craft beers and spirits — perfect for discovering Savoyard varietals.
📍17 Rue Filaterie, 74000 Annecy
A wine shop specializing in natural, organic and local wines. Great selection of Savoyard wines (Mondeuse, Chignin, etc.).
📍49 Avenue du Petit Port, 74940 Annecy
Claim your VAT refund with Zapptax: how does it work?
Zapptax helps you easily get your VAT refund on purchases made in France, as long as you are a resident outside the European Union.
Here’s how it works:
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Download the Zapptax app on iOS or Android
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Shop and request an invoice made out to Zapptax
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Upload your invoices in the app. To be eligible, your total purchases in France must reach at least €100
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Generate your tax-free form and have it validated by customs (airport or border), either at a PABLO kiosk or directly with an officer
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Receive your refund from Zapptax into your bank account
Why choose Zapptax for your shopping in Annecy?
Zapptax is more than a tax-free service — it’s a mobile app designed for travelers who want to save time, simplify paperwork and recover their VAT as easily as possible.
With Zapptax:
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You centralize all your invoices in a single app, even if you shopped in different boutiques over several days.
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You receive a secure refund, directly to your credit card or PayPal account.
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You get support from a real, responsive human team that guides you every step of the way (in multiple languages).
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You don’t need the store to offer tax-free directly — just ask for an invoice made out to Zapptax.
Conclusion
Whether you’re into fashion, cheese, fine French wine, home decor or sports equipment, Annecy has everything to make you fall in love.
And with Zapptax, your shopping experience in Annecy reaches another level — you bring home premium or local products and get the VAT back!
So enjoy Annecy, the “Pearl of the Alps”, and treat yourself to an unforgettable shopping experience!
FAQ
1. Where can you go shopping in Annecy?
Annecy’s city center is the best area for shopping. Between Rue Carnot, Rue Royale and Rue Sommeiller, you’ll find big brands, local boutiques and even Galeries Lafayette. Shopping malls such as Courier or Galerie Val Semnoz also widen your options.
2. What is the largest shopping mall in Annecy?
Galerie Val Semnoz is the biggest mall in Annecy. Modern, bright and well-organized, it offers more than 60 stores, a hypermarket, restaurants and a cinema. It’s perfect for a comfortable shopping day and easily accessible by transport.
3. What are the best souvenirs to bring back from Annecy?
Great souvenirs include Savoyard cheeses, local wine, artisan cosmetics, wool blankets, Savoyard knives or handmade creations. All these items may be eligible for tax-free shopping with Zapptax.
4. Can you get tax-free shopping in Annecy?
Yes! If you are a resident outside the European Union, you can claim tax-free on your purchases made anywhere in France — including Annecy. The easiest way is through Zapptax, which centralizes your invoices in one app and helps you get your VAT refund without complex in-store procedures.
