Avenue Montaigne stores : the complete list and tax-free shopping
Avenue Montaigne is the kind of street that makes you straighten your posture. The windows are immaculate, the entrances feel discreetly theatrical, and the pace is calm.
This is high-end shopping in Paris in its most concentrated form. A short, elegant avenue in the Golden Triangle where the biggest fashion houses set their best pieces front and center.
In this 2026 guide, you’ll get the full list of Avenue Montaigne stores, starting with Christian Dior, because on this avenue, Dior isn’t just a brand, it is a story. Finally, you’ll see the simplest way to shop tax-free in Paris with Zapptax, without turning your trip into paperwork.
For more luxury-shopping with designer flagships, bookmark our guide to Rue Saint-Honoré shopping in Paris.
Key takeaways
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Avenue Montaigne is Paris’ luxury at its most concentrated, right in the Golden Triangle: short, walkable, and packed with flagship boutiques.
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This 2026 guide gives you the complete store list on the avenue, from Dior and Chanel to Louis Vuitton, Prada, Saint Laurent, plus jewelry (Tiffany, Harry Winston) and beauty (Dior Spa, Henry Jacques).
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Non-EU travelers can shop tax-free and get VAT back on eligible purchases. Zapptax makes it simple, digital, and hassle-free, so you enjoy the savings without the paperwork headache.
How to walk Avenue Montaigne ?
Avenue Montaigne runs through the Golden Triangle (8th arrondissement), the luxury zone between the Champs-Élysées and the Seine.
For a smart shopping walk, start near Alma–Marceau / Pont de l’Alma and stroll up toward the Champs-Élysées side.
The street is short enough to do on foot, but dense enough to feel like a full luxury day if you stop everywhere.
Best time to go
Most boutiques on Avenue Montaigne typically open Monday–Saturday around 10:00–19:00, and many also open Sunday from 11:00 to 18:00. Make sure to check before you go.
If you want calm fitting rooms and attention from staff, weekday mornings win.
The complete list of stores on Avenue Montaigne
Fashion, ready-to-wear, leather goods, shoes
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Amina Muaddi 📍6 Avenue Montaigne, 75008 Paris
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Bottega Veneta 📍12 Avenue Montaigne, 75008 Paris
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Brunello Cucinelli 📍14/16 Avenue Montaigne, 75008 Paris
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Chanel 📍 42 Avenue Montaigne, 75008 Paris
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Chloé 📍 50 Avenue Montaigne, 75008 Paris
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Dior 📍 30 Avenue Montaigne, 75008 Paris
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Dolce&Gabbana 📍 54 Avenue Montaigne, 75008 Paris
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Fendi 📍 51 Avenue Montaigne, 75008 Paris
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Ferragamo 📍 45 Avenue Montaigne, 75008 Paris
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Giorgio Armani 📍 18 Avenue Montaigne, 75008 Paris
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Jacquemus 📍 58 Avenue Montaigne, 75008 Paris
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Jil Sander 📍 2 Avenue Montaigne, 75008 Paris
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Jimmy Choo 📍 41 Avenue Montaigne, 75008 Paris
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Loewe 📍 46-48 Avenue Montaigne, 75008 Paris
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Loro Piana 📍 38 Avenue Montaigne, 75008 Paris
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Louis Vuitton 📍 22 Avenue Montaigne, 75008 Paris
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Maison Margiela 📍 33 Avenue Montaigne, 75008 Paris
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Marni 📍 57 Avenue Montaigne, 75008 Paris
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Prada 📍 10–12 Avenue Montaigne, 75008 Paris
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Ralph Lauren 📍 52 Avenue Montaigne, 75008 Paris
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Saint Laurent 📍 37 Avenue Montaigne, 75008 Paris
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Valentino 📍 35 Avenue Montaigne, 75008 Paris
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Versace 📍 45 Avenue Montaigne, 75008 Paris
Jewelry and watches
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Chrome Hearts 📍 18 Avenue Montaigne, 75008 Paris
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Chanel Horlogerie Joaillerie 📍 42 Avenue Montaigne, 75008 Paris
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Harry Winston 📍 29 Avenue Montaigne, 75008 Paris
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Tiffany & Co. 📍 34 Avenue Montaigne, 75008 Paris
Beauty and fragrance
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Dior Spa (Hôtel Plaza Athénée) 📍 25 Avenue Montaigne, 75008 Paris
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Henry Jacques 📍 2 Avenue Montaigne, 75008 Paris
The history of Avenue Montaigne
How did the avenue Montaigne become Paris’ couture address ?
Avenue Montaigne didn’t begin as a luxury street. In the 17th–18th centuries, it evolved from a rustic lane into a more fashionable avenue, and it officially took the name “Avenue Montaigne” in 1850, after writer Michel de Montaigne.
Its biggest turning point came after World War II, when Christian Dior set up here and launched the New Look in 1947, sealing the avenue’s place in fashion history.
Since then, the street has drawn couture houses, jewelers, and luxury institutions, and it has even been twinned with New York’s Madison Avenue since 1987.
How to shop tax-free with Zapptax in 4 steps ?
Avenue Montaigne is the kind of shopping street where purchases can get very… serious. So it is definitely smart to claim back VAT on purchases you’re taking out of the EU.
For non-EU travelers, Zapptax makes the VAT refund process very easy: a digital, hassle-free way to shop tax-free without managing a paper trail, so your day stays about boutiques, not bureaucracy.
Step 1 — Ask for an invoice at checkout.
Before they finalize your purchase, ask for a VAT invoice issued in the name of Zapptax. You don’t need to justify why you’re requesting an invoice—stores are legally required to provide one when asked.
If the store hesitates or refuses, contact Zapptax support from the app right away so they can guide you on what to do next.
Step 2 — Upload your invoices in the app.
Take a clear photo (full page, totals readable) and upload it right after each purchase. It’s the easiest way to avoid the classic “lost receipt” drama.
Step 3 — Zapptax generates the tax-free form(s).
Once your invoices are in, Zapptax prepares the tax-free forms for your trip, so you’re not juggling different store processes.
Step 4 — Validate at Customs (PABLO kiosk) when leaving the EU.
When you’re leaving the EU (airport or other departure point), look for a PABLO kiosk near Customs. Have your tax-free form ready, scan it and wait for the result on screen: green = validated (you’re good), red = manual check required (you’ll need to go to a Customs officer desk).
Keep your purchases accessible until validation, because Customs can ask to see the items that match your forms, especially for higher-value goods.
Conclusion
Avenue Montaigne is luxury Paris in full focus. The flagships are impeccable, the service is polished, and the whole avenue feels built for serious shopping, unhurried, high-touch, and unapologetically glamorous.
It is widely seen as one of the capital’s most exclusive shopping streets, and you will feel it in the details: the storefronts, the pacing, the standards.
Start with the houses you care about most. Dior is the obvious first stop, because its story is tied to this street, then move through your shortlist with intention.
And if you’re a non-EU traveler, keep it hassle-free from start to finish. Zapptax makes tax refunds feel effortless and digital. Ask for the invoice in Zapptax’s name, upload it in the app, get your forms generated, then validate when you leave the EU. No paper trail to manage, just a clean, streamlined flow.
That way, you leave Avenue Montaigne with what matters: your purchases, perfectly handled, and nothing else.
FAQ
1. What is the richest avenue in Paris?
For luxury retail concentration, Avenue Montaigne is often considered the most prestigious avenue in Paris. Located in the Golden Triangle, it is built around couture flagships rather than mass-market shopping.
2. What luxury brands can we find on Avenue Montaigne?
On avenue Montaigne there is a dense lineup of high-end fashion houses and flagships, including Dior, Chanel, Louis Vuitton, Saint Laurent, Valentino, Prada, Gucci, Fendi, Versace, Céline, Bottega Veneta, Loro Piana, Loewe, and Balenciaga. The street is designed for luxury browsing, quiet, polished, and very focused on flagship experiences.
3. Is Avenue Montaigne worth visiting if I’m not buying couture?
Avenue Montaigne is one of the most beautiful luxury streets to stroll in Paris, and the window displays alone are an experience. If you’re not into haute couture, you can also focus on smaller purchases that still feel special, like accessories, small leather goods, or fragrance.
4. What is the best time of day to shop at Avenue Montaigne?
Weekday late morning to early afternoon is usually the smoothest, with calmer boutiques, more attentive service, and less waiting for fitting rooms. If you go on weekends, expect a busier, more “flagship tourism” vibe, still fun, just less quiet.
