Shopping in St-Tropez, France: must-see districts and boutiques
Saint-Tropez. The name alone conjures up images of the chicest holidays on the French Riviera. Dazzling sunshine, cobbled streets, lively terraces… and above all, a shopping scene that feels like a dream for anyone who loves fashion, craftsmanship and luxury.
But with so many different districts, it can be hard to know where to start. Between haute couture houses, Provençal markets and art galleries, it’s easy to miss the essentials.
In this guide, we take you through the best shopping areas in Saint-Tropez, the most iconic boutiques and the souvenirs you’ll want to bring home. And of course, we’ll also explain how to get a VAT refund on your purchases if you’re a non-EU resident.
Ready to experience the very best of shopping in Saint-Tropez?
You can also explore our complete guide to the 10 best places for luxury shopping and VAT refunds in Paris.
In a nutshell
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The best streets for shopping in St-Tropez are Rue Gambetta, Rue François Sibilli, Rue Général Allard, and Place des Lices for its market.
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Iconic boutiques on almost every corner: Dior, Louis Vuitton, K. Jacques, Longchamp, Chloé, Miu Miu, Vilebrequin… Saint-Tropez brings together some of the very best names in fashion.
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Suitcases full of memories: Tropézienne sandals, home decor, local creations or pieces from major fashion houses, to treat yourself or to offer as gifts.
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Easily claim back up to 90% of the VAT on your purchases made in France with the Zapptax app.
Where to go shopping in Saint-Tropez?
Rue François Sibilli: the sanctuary of luxury
The beating heart of high-end shopping in Saint-Tropez, Rue François Sibilli connects the harbor to the famous Place des Lices. Lined with elegant façades and ultra-chic windows, it concentrates some of the most prestigious luxury houses in the world.
Everything here is about refinement and discretion. The boutiques are nestled inside beautifully restored Tropezian townhouses.
You stroll along slowly, as if in an open-air gallery, soaking up the understated elegance of great French and Italian maisons.
Unmissable boutiques on Rue François Sibilli:
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Dior: set in a Tropezian villa with a garden, a true Mediterranean gem, the boutique embodies pure French elegance and luxury.
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Louis Vuitton: summer collections and exclusive capsule lines.
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Gucci, Miu Miu, Bottega Veneta, Jimmy Choo, Chloé, Loewe, Prada: the very essence of contemporary luxury.
Zapptax tip: visit the street in the morning if you want to stroll quietly, and don’t hesitate to ask about the personalized services offered in each boutique (private fittings, dedicated stylist, etc.).
Rue Gambetta: the very soul of Tropezian style
Just a stone’s throw from the harbor, this iconic shopping street perfectly captures Tropezian style: relaxed yet impeccable, chic without ever feeling stiff.
The window displays ooze Mediterranean charm, and every boutique seems to tell a seaside story, somewhere between sophistication and laid-back conviviality.
Boutiques not to miss:
- Vilebrequin: the iconic men’s swimwear brand, where elegance meets performance.
- MC2 Saint Barth: bold colors, trendy prints and a pure Riviera spirit.
- Pucci: the graphic boldness of Italian prints.
Perfect for creating a full-on Tropezian look, from days at the beach to dinner on the harbor.
Rue Général Allard & surrounding streets: designers and artisans in the spotlight
Less busy than the main shopping arteries, Rue Général Allard offers a calmer, more intimate shopping experience — while still keeping that touch of luxury.
Its colorful façades hide high-end ready-to-wear boutiques, mixing famous international names with iconic French brands.
Our favorite boutiques:
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K. Jacques: handmade Tropézienne sandals since 1933 — customizable, elegant and utterly timeless.
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Longchamp, Yves Salomon, Maje, Lacoste: big names in chic ready-to-wear, perfectly suited to the French Riviera lifestyle.
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And just next door, the Hermès boutique on Rue George Clémenceau, not to be missed.
Boulevard Louis Blanc: for art lovers
Away from the hustle and bustle, this discreet boulevard is a real treasure for lovers of contemporary art, design and rare objects.
Here, luxury expresses itself differently: through a sculpture, a ceramic piece, a painting, an object, a work of art. You’ll find contemporary art galleries, design stores, artisan workshops and, above all, unique pieces.
This is where you’ll find the more artistic side of Saint-Tropez — inspiring and inspired — where each purchase is unique and feels like a personal encounter.
The port of Saint-Tropez: shopping by the water
You can’t explore Saint-Tropez without walking along its mythical harbor. As you wander the sun-drenched quays, between restaurant terraces and yachts, you’ll find plenty of boutiques to complete your shopping trip.
You’ll often come across:
- Stylish beach accessories and sunglasses
- Classic Saint-Tropez souvenirs (magnets, postcards, goodies, tote bags, etc.)
- Chic ready-to-wear boutiques
Place des Lices: chic market & local atmosphere
You can’t talk about shopping in Saint-Tropez without mentioning Place des Lices. On Tuesday and Saturday mornings, this legendary square hosts a beautifully curated Provençal market.
Beneath the plane trees — and under the watchful eyes of pétanque players — you’ll find wicker baskets, linen clothing, handmade jewelry and gourmet treasures from Provence.
And don’t miss La boutique de la Tarte Tropézienne (just a few steps away from the square) for a sweet break that’s as chic as it is iconic.
Get a VAT refund on your purchases in France with Zapptax
If you are a non-resident of the European Union, you can claim back a large part of the VAT you’ve paid (up to 90%) on most of your purchases in Saint-Tropez: clothes, perfumes, wines, souvenirs and even home decor.
Zapptax lets you centralize your purchases, combine amounts spent in different stores, and manage the entire tax-free process directly from your phone.
How does Zapptax work?
- Shop in any French boutique
- Ask for an invoice made out in the name of Zapptax
- Upload it into the mobile app
- Once your total purchases reach at least €100, you can generate your tax-free form
- When leaving the European Union, validate your form at the airport using a PABLO kiosk or with a customs officer
- Receive your refund from Zapptax into your account
With Zapptax, you enjoy a luxury shopping experience without the hassle — and you get money back on your spending.
What souvenirs should you bring back from Saint-Tropez?
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Authentic Tropézienne sandals
An icon of Tropezian style, these flat leather sandals are made to last. Handmade at Rondini or K. Jacques, they embody the relaxed elegance of the South.
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Provençal art de vivre
Tea towels, tablecloths, pottery, Marseille soaps, essential oils: so many little touches you can bring into your home to extend the holiday feeling.
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Fashion, jewelry and luxury accessories
An exclusive piece from a luxury house — the kind of souvenir you only find in Saint-Tropez.
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Local gourmet products
Olives, flavored salts, good Provençal wine, lavender honey, Herbes de Provence: all the culinary treasures of the South, perfect for gifting… or keeping for yourself.
Shopping in St-Tropez: more than a pleasure, a way of life
Between luxury houses, discreet addresses and the sun glinting on the shop windows, every step in the town brings you closer to a new favorite piece.
And if luxury has its own codes, it also comes with perks: with Zapptax, your most beautiful purchases come with a VAT refund — and that, in the simplest way possible.
Welcome to St-Tropez, and happy shopping!
FAQ
1. Is Saint-Tropez a good destination for shopping?
Absolutely — it’s a true shopping haven! With its unique mix of French and international luxury, art galleries and Provençal charm, Saint-Tropez offers a shopping experience that’s both exclusive and sun-drenched. From fashion to lifestyle, everything is there.
2. What is the main shopping street in Saint-Tropez?
Rue Gambetta is one of the most iconic shopping streets in Saint-Tropez. It brings together a wide range of chic boutiques, designers and international brands. Rue François Sibilli and Rue Général Allard are also must-visit streets for high-end shopping.
3. When is the best time to go shopping in Saint-Tropez?
The best period runs from May to September, when all the boutiques are open — including pop-up and seasonal stores. The atmosphere is festive, collections are refreshed regularly and the windows are full of summer treasures.
4. What day is market day in Saint-Tropez?
The Provençal market takes place on Tuesday and Saturday mornings on the famous Place des Lices. You’ll find local crafts, regional products, decor items and clothing in a setting that’s 100% Tropezian.
